Copywriting and Editing

Everyone has seen poorly written websites. By the time you finish the second paragraph, you are ready to move on and find their competitor's site. No matter what the message, how great the service or how low the price, the company has lost all creditibitity in the eyes of the consumer.

While we are creating or improving your website, we are also gathering your input for copywriting. Ideas for the written text of the site are included in a short-answer questionnaire we give you to fill out, because you know your business, your business community, your competitors and your customers better than anyone. After we finish the text we give it to you for final review and discussion before including it in the completed website.

Remember, this is e-commerce, where a website is often found and a business patronized simply because it was found in an internet search. Therefore, we go a step further to optimize your site by identifying keywords that describe your service so that search engines can easily recognize your site and put it higher on their list.

Your site is meant to be tool to work for your business. For example, much like the traditional Yellow Pages advertisement, your website can be placed or enrolled by your company in a surprising variety of inexpensive e-commerce services or directories serving your target market. This is a tool to bring in new customers to your business, and to help reinforce decisions to come back and use your business again.

As an added service, for those wishing dual-language websites, Ana María Puch Designs can also write your site’s text in clear, grammatically proper Spanish.